Is there a way i can control the way or direction to curl?
Hello,
You can control this Phase and Phase Offset. You can also add a map to these paramters to control it with a texture or map. Here is the docs entry for Curl. It has some more info that could help:
http://www.ephere.com/plugins/autodesk/max/ornatrix/docs/3/Curling_Modifier.html